NEW REGISTER MEMBER Promo Code >>> NEW15 <<< for additional discount SHOP NOW!

Mamas & Papas

Founded in 1981, Mamas & Papas was born out of a desire to better meet the needs of new parents. Understanding that parents wanted good quality products with a unique sense of identity, we made it our goal to create a range which did just that.

Our inspiration comes from real life; using our own experiences of parenting, customer insights and rigorous trialling at our UK test lab, we continue to create innovative products with thoughtful designs. We believe a new life begins when you start a family, but your old life shouldn't stop. Which is why our products are made to bring style and confidence to parenting, letting you flourish no matter how you experience it.

So...we started a family, then started a business.

Designed by parents - Real parents inspire everything we create, from pushchairs and clothing to highchairs and furniture.

Safety is key - We have our own test lab, so we trial all our products to make sure they can handle whatever you throw at them.

Award winning products - Loved by millions of parents around the world...and our family keeps on growing.

Starting out as a small family business, we’ve been around for over 30 years. Combining thoughtfully designed products with friendly, experienced service; we’re helping parents and babies to do it their way.

We start with real parenting insights. Taking valuable feedback and using it to find out what parents and babies really need. We build on that to create ingenious products, which make life easier. That’s how we created our award-winning Armadillo strollers and Baby Bud highchair.

During this time we’ve expanded our brand with over 30 stores and 100 trusted stockists in the UK and Ireland. We’ve also grown our presence internationally, with stores and partnerships in over 40 territories. Some as far flung as the Middle East, South Africa and America.

In recent years, we’ve seen a lot of change. Blue Gem – who own Liberty of London – became shareholders in the company and are helping us to achieve our goal of being at the heart of parenting.

All of this is devised and operated from our Head Office in Huddersfield, the original home of Mamas & Papas. It just goes to show, no matter how small you start out, with the right encouragement and strong family spirit, you can grow into something truly unique.